Principles of Integrated Marketing Communications
-10%
portes grátis
Principles of Integrated Marketing Communications
An Evidence-based Approach
Ang, Lawrence
Cambridge University Press
02/2021
476
Mole
Inglês
9781108703116
15 a 20 dias
1055
Descrição não disponível.
1. Integrated marketing communications and its synergistic effects; 2. Uncovering insights; 3. Brand Positioning; 4. Media planning for growth; 5. Integrating digital and non-digital channels; 6. Advertising creativity; 7. Planning and executing the creative appeal; 8. Social influence; 9. Public relations, corporate reputation, sponsorship and content marketing; 10. Influence, tactics and integration in personal selling; 11. Direct response marketing and sales promotion integration; 12. Advertising testing, campaign tracking and synergistic effects; 13. Integrative review, IMC implementations and marketing technologies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
1. Integrated marketing communications and its synergistic effects; 2. Uncovering insights; 3. Brand Positioning; 4. Media planning for growth; 5. Integrating digital and non-digital channels; 6. Advertising creativity; 7. Planning and executing the creative appeal; 8. Social influence; 9. Public relations, corporate reputation, sponsorship and content marketing; 10. Influence, tactics and integration in personal selling; 11. Direct response marketing and sales promotion integration; 12. Advertising testing, campaign tracking and synergistic effects; 13. Integrative review, IMC implementations and marketing technologies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
